Customer and Business Analytics
By:Daniel S. Putler,Robert E. Krider
Published on 2015-09-15 by CRC Press

Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R explains and demonstrates, via the accompanying open-source software, how advanced analytical tools can address various business problems. It also gives insight into some of the challenges faced when deploying these tools. Extensively classroom-tested, the text is ideal for students in customer and business analytics or applied data mining as well as professionals in small- to medium-sized organizations. The book offers an intuitive understanding of how different analytics algorithms work. Where necessary, the authors explain the underlying mathematics in an accessible manner. Each technique presented includes a detailed tutorial that enables hands-on experience with real data. The authors also discuss issues often encountered in applied data mining projects and present the CRISP-DM process model as a practical framework for organizing these projects. Showing how data mining can improve the performance of organizations, this book and its R-based software provide the skills and tools needed to successfully develop advanced analytics capabilities.

This Book was ranked at 16 by Google Books for keyword business analytics.

Book ID of Customer and Business Analytics’s Books is EPkYCwAAQBAJ, Book which was written byDaniel S. Putler,Robert E. Kriderhave ETAG “Iz8HkqjR8v8”

Book which was published by CRC Press since 2015-09-15 have ISBNs, ISBN 13 Code is 9781498759700 and ISBN 10 Code is 149875970X
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